Hey, I’m McKayla!

I’m a storyteller, creator, and outdoor enthusiast passionate about sustainability, wellness, and living a balanced life. I create scroll-stopping UGC that helps brands grow—boosting hook rate, engagement, and ROAS through authentic, relatable storytelling.

I graduated from the BYU Marriott School of Business in Experience Design and Management and have hands-on experience in social, event marketing, and web design. I love helping purpose-driven brands turn good content into real results.

I’m especially drawn to eco-friendly, wellness, and adventure brands, creating content that builds trust, drives action, and feels human. I also collaborate with my husband on lifestyle and outdoor content when partner or couple storytelling makes sense for a brand.

When I’m not creating, I’m probably rock climbing, teaching yoga, snowboarding, road-tripping in our camper van, baking sourdough, or rewatching The Office and Parks and Rec.